Adrenalina. Incontra. 2025
Client: adrenalina
ADRENALINA INCONTRA
MUSEO OMERO E ISTITUTO CAVAZZA
The second curatorial project “Adrenalina incontra” is dedicated to people with visual disabilities and opens a multisensory dialogue between design and visually impaired and blind individuals, exploring a design approach based on synesthesia. The goal of Adrenalina is to narrate what happens to design when it cannot count on visual fascination, focussing therefore on all the other human senses, thus going beyond traditional aesthetic standards. The exploration of this language and its relationship with reality and objects began at the Omero Tactile Museum in Ancona, a place where sensations stimulate the imagination of everyone, regardless of visual ability. Through touch, audio guides, and braille supports, the understanding of objects is freed from verbalism, reconnecting every word to a concrete experience. With the Francesco Cavazza Institute for the Blind, we experimented with design in a practical way, excluding sight and enhancing every other ability. Visually impaired and blind participants embarked on a journey of discovery through a miniature sofa construction workshop, experiencing direct contact with Adrenalina’s design through touch, sound, weight, temperature, and shape, culminating in the co-design of a sofa with Studio Debonademeo. From these encounters, it emerged that beauty arises from the balance between functions, proportions, and sensations and can be explored without the use of sight. This activates a dialogue of gestures and words that connects places, objects, and people.
PHOTO / VIDEO
@saverio.femia STEFANO BISULL
